Friday, July 12, 2013

Why You Should NOT Hire A Lawyer Web Design Expert

So you are a lawyer or your work in a law office and someone has directed you to find an attorney web design expert. My advice is do NOT hire any type of law firm web design expert. The same is true of dental office web design specialists or any other specific type of category like that.

Here is the problem as I see it today.  A client who is a dentist became a client after hiring a dental web design company.  When you would do a search for her you'd never find her website even if you searched by her name.  The dental web design experts, just like the attorney web design experts offer some templates for design and some templates for text.  You pick the color you like and the text you like and you have an instant website.  Of course they allow you to edit the text so that you can drop in your name and make other changes.  In the end you've got a website with boilerplate drool and that is the least of your problems. Search engines detect duplicated text and give it poor rankings.

I'll get to the real problem next but first please do a search for "Fort Lauderdale dentist" for example and you will find my client Dr. Natalia M. Benda because of the work I did for her after some other company made her website. Had the dentist hired me to begin with she wouldn't have had to pay twice; once to get a website and secondly to get it to rank well. Here at our company we believe that should all be included from the beginning.

If a company claims to be an attorney web design expert or specialist then what incentive could they possibly have to make YOUR law firm's website better than all the other websites they have made for lawyers?  As a lawyer you are well aware that you need your website to rank well in order to stand out among your competition.  If a website design company claims to work exclusively for attorneys or mostly for attorneys will they make YOUR website compete against their other attorney websites?

Think of it this way, if an attorney web design company made 100 law office website design projects last year and Google will display the top 10 on the first page then the best their clients can hope for is that they'd have a 1 in 10 chance of being on the first page of the search results.  That is ONLY true if all 100 of their attorney web design projects were the best ones in Google.

When you come to our South Florida full service advertising agency we think you will be pleasantly surprised to find that we won't ask you which web design template you'd like.  We have a designer with a Bachelor's degree in design and he will custom design a professional look for your law firm.  You may also like the fact that we won't show you any boilerplate text that you can modify.  We have a writer with a Master's degree in Journalism and she will write all the text for your website.

We keep current on changes in the Florida Bar Associations rules on advertising for lawyers.  We can also design business cards, letterhead, envelopes and brochures. Let's meet in person, on the phone or in an online meeting and go over some options for your next law office web design project.